Privacy policy

Last updated: November 12, 2026

FitnessTowel operates this shop and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (the “Services”). FitnessTowel is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or other transaction through them, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read it and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

“Personal information” means information that identifies, or can reasonably be linked to, you or another person. It does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from them:

  • Contact details: your name, address, billing address, shipping address, telephone number and email address.
  • Financial information: credit card, debit card and financial account numbers, payment card and financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information: your username, password, security questions, preferences and settings.
  • Transaction information: items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us: information you provide when communicating with us, for example in a customer support enquiry.
  • Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information: information about how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information.
  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technologies and they collect or process personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Providing, personalising and improving the Services. We use personal information to provide the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items of interest, send account notifications, process purchases, returns, exchanges and other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews and provide a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use personal information for marketing and advertising, such as sending marketing, advertising and promotional communications by email, text message or post and displaying online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you register an account, you are responsible for keeping your login credentials safe. We strongly recommend that you do not share your username, password or other access details.
  • Communicating with you. We use personal information to provide customer support, respond to your concerns, provide effective Services and maintain our business relationship with you.
  • Legal reasons. We use personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to participate in or investigate civil investigations, potential or actual disputes or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

  • To Shopify, vendors and other third parties providing services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information under their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you direct, request or otherwise consent to our disclosure of information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • To our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, enforce applicable terms or policies, and protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify and third parties, who may be located in countries other than where you live, to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our shop, other merchants and Shopify. To provide these features, Shopify may use personal information collected from your interactions with our shop, other merchants and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights concerning its use for these purposes. To learn more about how Shopify uses your personal information and your possible rights, visit Shopify’s Consumer Privacy Policy. Depending on where you live, you can exercise certain rights concerning your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, review their privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of those websites, including the accuracy, completeness or reliability of information on them. Information you provide in public or semi-public places, including on third-party social media platforms, may be visible to other users of the Services or those platforms without restrictions on its use by us or a third party. Including a link does not itself imply endorsement of the platform’s content, owners or operators, unless disclosed on the Services.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, contact us using the details below to request deletion. As of this Privacy Policy’s effective date, we have no actual knowledge that we “share” or “sell” personal information of individuals under 16, as those terms are defined in applicable law.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may decline a request where the law permits.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request deletion of personal information we hold about you.
  • Right to correction. You may have the right to request correction of inaccurate personal information.
  • Right to portability. You may have the right to receive a copy of your personal information and request its transfer to a third party in certain circumstances and subject to exceptions.
  • Managing communication preferences. We may send promotional emails. You can opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders.

If you live in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may also exercise the following rights:

  • Objecting to and restricting processing: you may have the right to ask us to stop or restrict processing your personal information for certain purposes.
  • Withdrawing consent: where processing relies on consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before it was withdrawn.

You can exercise these rights where indicated in the Services or by contacting us using the details below. For more information about Shopify’s use of your personal information and your possible rights, including rights relating to information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing requests, as permitted or required by applicable law. Where applicable law allows, you may designate an authorised agent to submit requests on your behalf. Before accepting a request from an agent, we require proof that you authorised them to act for you and may need you to verify your identity directly with us. We will respond within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here.

International transfers

We may transfer, store and process your personal information outside your country of residence. If we transfer it outside the European Economic Area or United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or, where relevant, equivalent contracts issued by the competent UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised policy on this website, update the last-updated date and provide notice where required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise available rights, email fitnesstowel.eu@gmail.com. Our other contact details are available at contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.